by Alessandra Izzo

In 2016, #dressgate monopolised the internet for a day with people scrambling to work out if a dress was white & gold or blue & black.

Today we are witnessing #dressgate 2.0.,  this time involving Channel 9 Sydney newsreader Amber Sherlock, who had a meltdown off-air because her colleague Julie Snook was wearing what appeared to be a white dress, alongside a third woman guest Sandy Rea, also wearing white in a three person interview segment.

While admittedly Amber’s behaviour is something she will probably hope to forget, the way the worldwide media and social media are responding with gleeful schadenfreude and abusive name-calling is shameful. Keyboard warriors are popping up in comment threads all over the internet to attack Sherlock’s character, appearance and ability to do her job.


Julie Snook, Amber Sherlock and Sandy Rea


Firstly, it’s obvious that someone has it in for Amber, given this footage occurred while they were off-air.  It can only have been leaked by one of a handful of possible people. Reasonable to assume it’s someone who doesn’t like Amber very much.

However the problem as I see it with this kind of outrage is that it demonstrates the overwhelming desire for people (both men and women) to smack down a woman who steps out of line, and forgets to “behave like a lady”.

Julie Snook has responded to the incident saying “these things happen”. That her and Amber are good friends and she really enjoys working together. I have watched the footage several times over – and can see while as an isolated incident it seems “diva-esque”, if you put it in the context of a friendship it’s not really that offensive. It’s just someone having a meltdown over something trivial – which ultimately is a place we have all been, surely. I know I have, and I’m quite a reasonable and respectful person.

The fact that this situation has gone viral is testament to the fact that we as a society just love to take down a woman. If she dare “lose control”, “behave unreasonably”, or “throw a tantrum”, we just relish in the opportunity to say “what a bitch!”, “what a diva!”, and then take it as open-season to attack her character, looks, abilities, and everything else. Don’t believe me? Read the comments section of any article about this incident floating around Facebook.



Ultimately, we know nothing about Amber Sherlock – except that she sometimes likes wearing white. By sharing the footage, laughing at her in mock outrage and judging her outburst we manage to perpetuate the view that “women are unreasonable bitches” and they “act like divas”. It undermines all of us to play along with this dangerous game.

Commenting on Amber’s character based on one minute of footage not only reduces her to a “reality TV segment” caricature, it creates a mob mentality, launching an army against one person. This is a disproportionate reaction for something that need only be diffused via an apology from Amber to Julie in private once she had calmed down.

Instead, by sharing this footage we continue to give unspoken permission for the War Against Women.



 About the Author




ally apcAlly is a restless entrepreneur and passionate creative with a Piscean idealism and an aversion to authority. Having practiced as a Naturopath and Massage Therapist for 6 years, she abandoned clinic work in 2014 to spend more time doing what she loved most: working with her pole family at Bottoms Up! Dance and teaching 80’s dance fitness under her own creation RAD Fitness.

It didn’t take long before her creative juices led her to conjure up Pandemonium Events, and under this brand she produced and co-ordinated nine pole, aerial and variety performance nights in the space of 18 months.

Besides teaching and producing, Ally loves being on stage. She competed in the Victorian Pole Championships in 2013 and then again in 2015 where she won the Amateur division and went on to compete in the national finals. She also joined APDM Editor Jane Blair and their Bottoms Up! family in a Rocky Horror group performance at Encore! 2016 and competed in the Pro Comedy division of Pole Theatre 2016. She was also honoured to be nominated as Trailblazer of the Year in the Australian Aerial Awards for 2016. 

Having toyed with the idea of starting a pole magazine herself in 2011, Ally watched the growth of Australian Pole Dancers Magazine with much interest, contributing articles to the publication before formally becoming a partner in November 2015. She loves being part of APDM as she feels it is something that the entire pole community can use as a means of connecting with one another, learning from one another and growing together.